Wednesday, March 4, 2009


The history of the world famous shoe brands, Adidas and Puma is an interesting story to say the least. Before they began their respective companies, Adolf ("Adi"das) and Rudolf Dassler (Puma) founded the "Dassler Brothers Shoe Factory" in 1924 to make specialty athletic shoes. Their break out moment came in 1936 when they made the sneakers worn by Olympic superstar Jesse Owens. (Ironic since the brothers were indeed members of the Nazi Party since 1933) However, with the tide turning against the Germans in WWII, the Nazi party nationalized most of the country's civilian industry. So, in 1943, the Dassler brothers began manufacturing anti-tank bazookas called "Panzerschrecks" ("Tank Terrors"). Read the rest of the story here at the German online magazine, Spiegel. Be sure to check the pictures too.

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